Making Money on Facebook. Details and Comparison with YouTube

Yes, Facebook can be your potential money-making platform. Of course, you already know people are earning money from Facebook nowadays. With the help of Facebook Creator Studio, you can make significant money if your Facebook Page meets specific Facebook needs. 

Making from Facebook creator studio is challenging and requires dedication. To do this, you must own a Facebook page with 10,000 likes and at least five videos which gained 600,000 views within the last 60 days. In addition, you must reside in one of the countries listed here. 

Here we must compare Facebook Creator Studio and YouTube Partner Program. Because, as a creator, it’s better to know where your video will get better value. 

A quick comparison between YouTube vs Facebook Creator Studio;

It depends entirely on you which platform you should go for. Each platform has its own advantages and disadvantages. If you are serious about creating informative video content for passive income, YouTube might be the best for you. Meanwhile, Facebook is the best for Short videos and casual videos like drama, comedy, social issues, etc.

Eligibility

Facebook Creator Studio: A Facebook page with a minimum of 5,000 followers, five active videos, and a 60,000-minute view count in the last 60 days. Three types of ad tools and their requirements- 1. In-stream ads. 2. Subscriptions. 3. Stars.

YouTube Partner Program: A YouTube Channel with a minimum of 1,000 subscribers and 4,000 watch hours in the last 12 months—or 10 Million Short Video views in the previous 90 days.

Ads Revenue

Facebook Creator Studio: Facebook video ads are still very young. So, there are fewer advertisers than on YouTube. Also, Facebook advertising costs much cheaper than Google Ads. Therefore, you may get low revenue here as advertisers spend less on Facebook ads.

YouTube Partner Program: YouTube Ads come from Google Ads (formally AdWords). Advertisers still like to use Google ads to increase sales rather than Facebook. And Google das are comparatively more costly than Facebook. So, YouTube might pay more for a certain number of views in your videos than Facebook.

For Long Run

Facebook Creator Studio: Facebook Creator Studio is still in its early stages, so it may continue to evolve its policy over the next few years. These changes could impact your earnings and overall stability.

YouTube Partner Program: YouTube’s platform is generally stable, as it has been around longer than Facebook Video Ads. While their policies may change occasionally, users can rely on a consistent experience.

Devices Support

Facebook Creator Studio: Facebook is only accessible through smartphones, laptops, tablets and desktops. Its maximum video resolution support is only 1080p(standard HD). 

YouTube Partner Program: Meanwhile TouTube is acceptable for smartphones, laptops, tablets, and any big screen like a TV. Also, its maximum resolution support 4320p 8k. So, it’s for real professionals.

Making Money from Facebook Without Being a Creator

Now let’s see how you can make money from Facebook without being a creator.

1. Selling On Facebook: With 2.934 billion users, Facebook is currently the leading platform (according to Datareportal Aug 2022), allowing you to showcase your products and services to millions of potential customers. Thanks to the dedicated marketplace section, selling items on Facebook has become simple. For more information on how to sell on Facebook, click here.

2. Create Popular Groups: Facebook group is the key to promoting anything over Facebook for free. If you own a group with a large number of members, then you can easily advertise your things for free.

Besides physical products, Facebook works exceptionally well for generating leads. You can create thousands of leads for a single post on Facebook.

Here are a few Tips for using Facebook Groups:

It would be best if you remembered a few things before promoting on Facebook groups-

1. If you are the admin of your group, then pin your post/offer on the top so that everyone can see the offer first after entering your group.
2. Keep your group “close” so that spammers can’t spam randomly. It will heart your group’s reputation.
3. Keep people from posting irrelevant things on your group. It will heart your group’s relevancy. 
4. Public groups are not suitable for serious promotion. People are always busy with their interests in public groups. Always choose close groups with prominent members if you want to join a group.
5. Don’t post frequently, and don’t post direct links to the other groups. They might kick you out of the group.
6. Finally, don’t spam.

3. Drive potential customers to your business: Well, it’s an indirect way to make money on Facebook. If you own an online/offline business, you can multiply your earnings by generating more customers using Facebook promotional tools (Facebook Ads). Nowadays, Facebook (now Meta) mainly focuses on its Ads. So you can promote any business offer over the Facebook network. And promoting business is easier and cheaper on Facebook than on any other online promotional platform like AdWords.

Some Tips to Use Facebook Advertising:

1. Facebook is a social media, so create your offer with a friendly tone instead of a business tone.
2. Call-to-action type ads work best on Facebook. So, put a contact number within your ads. Now Facebook offers a WhatsApp button within your ads to help people interact with you directly.
3. Target interest and location mostly.

4. Brand your projects: There is no online platform where you can establish your business reputation and give it a social identity. Advertisements will generate instant sales, but branding will give your business a lifetime reputation and sales.

To gain more reputation for your business, create posts that emotionally connect with your potential customers. As more people follow your business, your reputation will grow.

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