Why Website Ranking Going Down; Some Probable Reasons And Its Solution
There might be several reasons behind losing your website ranking. So many small and big things work as search engine ranking factors (SERPs) for specific web content or an entire website.
It’s tough to say anything specific about the SEO failure of a particular website without analyzing data that comes from any paid and free analytics tools like- Google Search Console and Bing Webmaster.
But, here are some common SEO mistakes which everyone makes frequently. It would be best if you took care of these-
The top 5 probable reasons and its solution;
No.1 Contents are outdated: It’s the most common issue. Outdated content acts less informative to its users and search engines. Hence, search engines always prefer new and updated content in the upper position to keep the search results more useful.
So, you must update your content regularly with the latest and most relevant information to stay in the competition. Here are some matters which we generally forget to update-
- Hyperlinks or outbound links (Brocken links).
- Change of Company/Organization names.
- Grammatical mistakes.
- Pictures.
Another major thing is structure data (Micro data) error. Test Structure Data of your webpage. If you see something like “dateModified: missing and recommended,” the search engine like Google will never know when your content gets updated.
No.2 Slow loading issue: A slow loading site cannot provide a better user experience. Because it’s boring to see a slow-loading website, users ignore slow-loading sites and move to another place. As today’s search engines are designed based on user satisfaction, a slow-loading site will probably lose its ranking quickly.
You can test your site loading speed using Google PageSpeed Insights. Here are some common reasons behind slow loading sites-
- Using heavy java scripts.
- Using excess CSS codes.
- Un-optimized images.
- Slow server response.
No.3 Increase of irrelevant content: “Right things should be in the right place“- search engines strictly follow this rule! So, it would help if you made all your content relevant to your site topic so your site can be search engine friendly. For instance- A travel site should have only travel-related information instead of fashion-related content or something else.
Creating rapid irrelevant content will reduce your overall site’s relevancy to search engines and human users. If your website has too much irrelevant content, move it to a new place now!
No.4 Backlink competition: “Dofollow” quality backlinks affect your site’s page quality (Google page rank), and a higher page quality will boost the search engine ranking of your entire website. So, if your site ranking is going down, then there might be two reasons-
- Your website is losing quality backlinks. It’ll happen when site moderators remove your website links from their contents or if you redirect your website to a new domain name.
- Your competitors have generated more quality “do follow” backlinks than you.
The only solution to this problem is generating quality backlinks by creating helpful content or providing quality service that people like to link to your site naturally.
No.5 Crawling issue: If search engines cannot crawl your site correctly, an adverse effect will appear in your site’s SEO performance very soon. Crawling is an indexing process by which search engines index your website/contents of their database. Although it’s a highly complex process, it’s pretty easy to understand that- we should let search engines crawl your site correctly to get a perfect SEO.
So, it would help to be careful while using a robots.txt file because a wrong robots.txt file will block search engines from crawling your website. So, create a perfect robots.txt file that can adequately guide search engine crawlers.