How to Start a Professional Blog on Google Blogger
In Google Blogger platform, you will have every necessary tool to make your blog popular in search engines as well as to your readers. Recently Google integrated many useful features into blogger to make a blogger blogs more powerful.
But, to make your blog professional you need to change its default setting and theme coding.
Here are some special methods
1. Use a custom domain name: First of all you need to redirect your free BlogSpot domain by a custom paid domain. You can use blogger on your custom domain by updating the DNS and CNAME records of your domain. Here are the changes you all need in your domain DNS
A-records setting
Host Destination
@ 216.239.32.21
CName (Alias) setting
Host Destination
www ghs.google.com
Put your custom domain in Third party domain settings section first and click ‘Save’ (from your blogger dashboard- Setting- Basic) and then do the next necessary steps.
Read the full procedure from Blogger custom domain setting.
2. Use meta description: Meta description is a short description of your blog which search engines read and display in search results. It’s a very important tool to improve SEO of your blog. You can set a Meta description for your blog from blogger dashboard- Setting › Settings › Search preferences › Meta tags. Use a short (not more than 156 characters) and relevant description of your blog as Meta description.
3. Use custom robots.txt: Custom robots.txt will help search engines to crawl and index your necessary blog contents more easily and will block unwanted parts (like-any private pages, label page) to crawl. An ideal robots.txt file for blogger is like this-
User-agent: *
Disallow: /search
Allow: /
If you’re using AdSense on your blog then add
User-agent: Mediapartners-Google
Disallow:
Just above your main robots.txt file.
4. Use Google Analytics code: Google Analytics will help you to graph out your blog traffic behavior. It will also help you to find what types of your blog posts are most popular among your readers. SignUp for Google Analytics from here and pick the tracking code like- UA-xxxxxxxx-1 from dashboard- admin › PROPERTY › tracking info › tracking code. Now, Blogger has the option to paste the tracking code directly on “other setting” section in your blogger dashboard.
5. Use custom permalink: By default blogger will calculate the post URL from the first 39 characters of your article title. So, some important keywords might be missing from your post URL. Therefore you should use custom URL in post permalink. It’s not necessary that you have to put all the title characters in permalinks. You can create a custom permalink like a short description using the content keywords.
6. Use post search description: Blogger introduced separate search description for very single posts. It’s called post Meta description and it helps search engines to know about your post. Search description will also show in search results. So, give a relevant search description of your every post.
7. Use Image Alt text & description: To show your image on search results then it’s necessary to use Alt text with your every image. You can do this by right clicking on images of your blog post and then choose property.
8. Use headings as required: Always use H2 tags with your sub headings within your blog contents. Search engines love this.
9. Use Logo: A professional blog always has logo instead of plain text. Make your logo and upload it from layout › Header. Use your logo as Instead of title and description.
10. Use Proper Header tags: Header tag sequence indicates the importance of your headline titles. By default blogger header tag sequence is- Blog title-h1, Post title-h3, Widget title-h2. But you should give more importance to the post title and your sub heading. So, make post title-h1 then blog title-h2 and widget-h3. Open HTML editor to change header tags.
11. Different Adsense units for Different pages: Blogger has four types of pages which are- Home page, item pages (post pages); index pages (label pages’ + home page) and static pages (blog pages). So, you can use different three Adsense widget for every page by using the code like this-
<b:if cond="data:blog.pageType == "item""> widget </b:if>
 |
| See how to use different cods. |
12. Use Adsense under post title: Blog is a content rich website so, it’s best to place one Adsense unit within content. You can place Adsense unit just under the post title without converting the JavaScript Adsense code into XML format by simply using the code-
<b:if cond='data:post.includeAd'>
<div style='float: left; margin:10px;'>
<data:adEnd/>
<data:adCode/>
<data:adStart/>
</div>
</b:if>
To the details read- Put Adsense Below Blogger Post Title Without Converting Code
13. Structured Data Error Fix: If your blog has Structured Data errors then it’ll never perform well in search engines. Blogger default templates have a many Structured Data error. To fix those-
Delete the lines below from your blog template-
<meta expr:content='data:blog.blogId' itemprop='blogId'/>
<meta expr:content='data:post.id' itemprop='postId'/>
Lines will appear two times
Change below codes-
hfeed >>>>> h-feed
hentry › h-entry.
Edit the line-
<meta expr:content='data:post.firstImageUrl' itemprop='image_url'/>
To
<meta expr:content='data:post.firstImageUrl' itemprop='image'/>
The line will appear two times.
14. Show mobile template for mobile: If you’re using the default blogger template then never use desktop version template for mobile devices. Use mobile version templates for mobile devices. Your blog already has a mobile URL so it’ll automatically redirect to the suitable mobile template whenever it’s open on mobile devices.
15. Show AdSense on mobile template: If you’re using Adsense widget in your blog then your mobile template will automatically show Adsense ads also in mobile devices.
16. Use extra widget in mobile: By default blogger mobile template will not show any widget which you are using for the main theme. To display your desired widget like- Facebook like box, labels, popular posts, etc. you need to use custom mobile template first then go to your blogger dashboard › template › Edit HTML > jump to widget.
Now write- mobile=’yes’ in the first line of the widget. It should look like this-
<b:widget id='BlogArchive1' mobile='yes' title='Blog Archive' type='BlogArchive'>
It’s true that blogger is not so flexible like WordPress but you can control your Blogger blog by working on a few codes.
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