Know Your Audience Before Start Your Online Business
But, first of all you need to have a crystal clear knowledge about your potential customers and their queries to design your business more accurately. You should do this before taking your business online because, any change within your business strategy and website in the middle way, may causes some extra investment and lose of regular customers.
So, it’s important to know your customers closely, before start your business!
10 ways to know your audiences / customers before start an online business;
Update your FB page with your business message regularly and see your users’ reaction. It is a great scope to build a business relation outside your business website.
2. Join relevant Facebook Groups: In a FB group people are discussing on a certain topic. There are thousands of FB groups available to discuss about your business topic.
Join some relevant FB groups (with large number of members) and see what people are thinking about your business product and services.
3. Figure-out the Search Volume: Open Google AdWord Keyword Planner and find out the search volume and search trends of your business related keywords. Search queries tells lot more things about customers demands and their types.
It’s the best way to find out the queries of your expected audiences.
4. Note-down the Related Searches: Do a Google search using your business name and you’ll see some related searches at the end of search results. Those search results are also the queries of your audiences.
5. Spend Some Time on Competitors Websites: Go to your competitors website and see what they are selling, what they are highlighted, what quality they are maintaining and more importantly how they are selling. This way you can know your customers’ needs and business model.
Find competitors using your business related keywords in Google search.
6. Study The Negative Reviews: Study negative reviews regarding to your business and learn what your expected customers doesn’t like. By this way you can make your business more acceptable to your expected customers
Type- your business+review to find negative reviews.
7. Join Forums and Ask your Audiences Directly: Join different forum sites and ask what people need from you. Post your questions in your business related categories.
8. Listen to the Experts: If you’re new, then you probably don’t have all the ideas. So, it’s very important to take advice before making your business strategy. There are lots of high quality business blogs are available to know the latest online business technique.
9. Study Offline Also: Go to your nearby business place (relevant to your business) and meet your expected customers face to face and learn how they behave and how to deal with them. After all it’s the matter of your business success.
10.Study The Online Researches: Study some online survey results to know all the necessary results about your expected customers (age, devices used, gender, Geo location, etc.). Also know how your expected customers are behaving online.
By these ways you can make a clear idea about your expected customers before start your online business.
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October 21, 2014 @ 5:19 am
Knowing targeted readers is one of the most important fact of online business success. If anyone start his/her business without doing a proper research about their targeted readers/customers, then there is a big chance to fail in business.
You mention here some great points to know readers. All points are important and should help to figure out targeted readers.
Thanks for this nice sharing.
October 22, 2014 @ 7:58 am
Thanks for sharing this. Yes this is really important to know target readers. Must work on this.
October 22, 2014 @ 8:01 am
Thanks for writing your thought!