Let Your Local Business Grow Online; Why and How?
You may not have your own products to sell online, still you need a business website that you can produce your business information in front of the newcomers in your city faster than your competitors. Because, today people often search the internet before going to the physical market to collect a deep information about their desired products or services.
Not only these, a business website also allows you to sell your products to the worldwide customer that you can’t reach without a website. Today more than one third of the world population are using the internet and almost 70 percent of them are engaged in social media like Facebook, Twitter and Google Plus every day. So, social media are also becoming a powerful platform to represent your online presence and get social reputation of your products.
There are plenty of opportunities to take your business online! You can find too many high quality business websites that can make well under $3,000. But, if your business is in India then you can do this for FREE (free for one year. Renew- Rs- 1199.9 /year) with Google’s “India Get Your Business Online campaign”. The people of the USA can go with “Get your business online with Google” campaign (One year FREE after one year renew charge around $84/year).
Otherwise you can make your business website using WordPress. There are lots of beautiful free business theme available for using WordPress. You can also buy a well design business theme under $300. So, the estimated cost of a fully customize WordPress business website will be $350 (including hosting and domain and theme).
After making a business website;
Recommended steps to do once your website is ready-
- Create your business profile in Facebook, Twitter, G+, LinkedIn etc. to make a good social reputation of your business.
- Enlist your business in Google Place for Business.
- Put the URL of your business website on every document and advertisements where the contact details given (including Visiting cards, Bill and Email signature).
- If you want to get better result then you can place a business advertisement on “Google AdWords“. It is a very flexible online advertising system where you can set only your targeted region to display your advertisement on Google Search results.
- You can also use the “Facebook advertising” to display your business massege to your targeted people.
- You should learn a little about SEO or search engine optimization.
If you’re still thinking then you’re really wasting your time. Your competitor might take the advantage before you. So don’t think, go for it!
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February 11, 2016 @ 3:44 am
Hey Majharul, It still amazes me at how many small businesses still don't have a website. To be honest, I think the idea of the cost of it all scares many of them off.
I'm on a personal mission to help show them how simple it really is to build their own website for a fraction of the cost of hiring a web designer/consultant as it looks as if you are two.
Great article by the way, I think it's also still very important to add a local business to relevant online directories as these "mentions" can help give the business a little boost in the local map listings.
Thanks for the post!
February 11, 2016 @ 4:29 am
Hello Lee!
Absolutely right, people scares of investment! But, the good news is initially people can take their business online for free with the help of many amazing online tools like Google for business, Facebook page, Twitter, etc.. Most of the small business owners don't know about those tools. I think there is a lack of knowledge!
Thanks for writing!