Mobile Anchor Ads from Adsense, Will Definitely Help Publishers to Earn More
Smartphone users will see a 350×50 banner ad on the bottom of their screen while they are on a website with Adsense. The ad will not change its position with page scrolling. That means, Smartphone users will be more attracted to the Google Ads.
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| Adsense Anchor ad format |
This is a very smart move by Adsense because–
we’ve already seen this type of ads in “Chitika” (another successful advertising company). “Chitika mobile ads” is also showing 350×50 stable banner ad on the bottom of the Smartphone screen. And it has already received millions of positive responses from its publishers although it display search targeted ads.
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| Chitika Mobile Ads |
Now, Adsense will display contextual, search targeted and interest based ads on there. So, it’ll definitely help publishers to earn more from mobile platforms.
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