Contextual or Search Targeted ads- Which will be the best for your business?
Today online advertising opportunity has increased significantly. There are many types of advertising methods are available to produce your business to its right people.
But, here we are discussing about two major part of online advertising systems- Contextual & Search Targeted advertising. It is really very hard to choose the perfect online advertising system for all small and medium businesses. It is best to go for both to get more perfect results but budget may be the major problem here.
As it is best to spend 3 to 5 percent of profit on advertising so, all the small and medium businesses (having low budget) should choose the perfect advertising system between Contextual and Search Targeted.
First of all people should consider five things before going to put an online advertisement.
- Business type.
- Current traffic status.
- Pricing.
- Coverage.
- Business conversion.
Let’s see the behavior of these two type of advertising system:–
In contextual advertising system your advertisement will be shown with relevant content or topic present on the web. So, your business conversion will be depend on the quality of content or topic.
But, in search targeting advertisement- your advertisement will be shown on search engines or with different kinds of content on the web based on users search queries. So, the chances of business conversion will be very high in search targeted advertisements or search engine marketing.
Beside this- you will get maximum coverage of your targeted audience in contextual advertisement, where internet users are only spending 5 to 7 percent of their time in search engine.
Now, if you want to get maximum business conversion with low budget then you should defiantly try search targeting advertisement or search engine marketing.
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