It is best to write keyword based contents in order to generate more targeted traffic from search engines. World’s two giant search engines Google and Bing both are providing free keyword research tool. But, as Google is the no.1 search engine so, most of the webmaster prefer using Google keyword research tool (Now Keyword Planner).

But, Bing and Yahoo also have a huge amount of users comparing Google. So, an ideal online business should be optimize for the both Bing and Yahoo.


Now if you want to generate organic traffics both from Google, Bing and Yahoo by using a few specific keyword, then you have to compare the keyword from both the Google keyword research tool and the Bing keyword research tool (Website analyzer Bing). Because, a high search volume keyword in Google may not be so high demanding in Bing search engine. You need to use also Bing friendly keywords also along with Google. Here an example- 

Follow the screenshots below

Google Keyword planner
screenshot from Google
Bing SEO analyzer
screenshot from Bing

Here we can see that the keyword “Classified business” search volume 9,900 times in Google but Bing has zero result for the same thing. So, here you will get traffics only from Google search engine for the keyword “Classified business“.

So, it is better to work with common keywords as much as possible. Or you need to use separate keywords for a content to attract traffic from both search engines.

Note: Bing and Yahoo is the search partner now. So, you can work with anyone to cover both.

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