Email Marketing Tips For Higher Business Conversion
“Email marketing” is one of the essential online business tools that marketers are still using to generate online leads. Although it’s one of the oldest digital marketing techniques, it’s still working smoothly for all types of businesses. The report (Marketing land) states that almost 60% of email opens occurred on mobile devices (into 2015). So, the scope is much better now!
Currently, there are many advanced email marketing tools (both free and paid) available that can be helpful to get subscribers and send promotional emails and newsletters from time to time. Not only that, but modern email marketing tools can also help you choose the proper marketing materials by analysing your business data from various sources such as Google Analytics.
So, maintaining an email marketing campaign is not a big deal now. But, the most challenging part is- “choosing the email subject for your campaign”. People never open most promotional emails because those emails are not genuinely relevant to them.
Tell me, How many promotional emails did you open last month? Probably, not much! You can easily understand its reason if you look at your email.
Email marketing success depends on sending valuable emails to subscribers without disturbing them. Therefore, choosing proper subjects for your promotional emails is the real challenge. And, it’s the real secret of email marketing success!
Here are some basic email marketing tips:
No.1: Email subject is the key: The subject of your email will decide whether your promotional email will be opened or not. So, always try to write the subject of your email according to your recipient quarries or interest. Let people know about your business/products at first sight. Point out your user’s demands and write that as your email subject. It always makes a positive impact on the recipient.
No.2: Collect emails from relevant channels only: Always send your promotional emails to the most appropriate persons. Otherwise, there is a big chance of being marked as spam. A purchased email list might save time, but you might have trouble distinguishing between relevant and irrelevant email addresses. So, collecting email addresses from your subscription campaign is the best.
No.3: Subscribe to your competitor’s email list: Make your email subject unique so that you are visible to the crowd. You need to know what is your competitor’s strategy. Get listed on your competitor’s email list to see what they send.
No.4: Avoid Spammy Words: Avoid writing the words which can misguide people. Here is a helpful list of spammy words (Hub-post).
No.5: Try to Enter Into Inbox: You should let people know they are subscribing to your email list by implementing a separate and clear subscription box. Never include heavy graphics or HTML in your emails. Recipients will never mark you as spam when they know you will send them promotional emails.
Finally, I would like to say one thing- “Marketing” is an art. It needs creativity and sharp analysing eyes. There are several ways to convince a person. It depends on how you will persuade your customers without making them bored. Best of luck!