Why Google Keyword Tool is best for beginners
Keywords are an essential aspect of search engine optimization (also called SEO). Keywords can be short or long-tail phrases. It’s essential to conduct thorough keyword research before creating content for your website.
Here, we are going to discuss the Google Keyword Planner (formally, Google Keyword tool) that fits both beginner’s and professionals’ needs.
What is Google Keyword Planner?
The Google Keyword Planner is the world’s most popular keyword research tool.
This tool has been designed with Google Advertisers in mind, with the main goal of simplifying the process of estimating ad budgets and the potential reach of ads for specific keywords.
By utilizing this tool, advertisers can understand the number of people who are likely to see their ads and make informed decisions about their advertising budget.
Although the Keyword Planner tool was designed for advertisers, anyone with a Gmail account can still access it for free.
Why do you need to use a keyword research tool?
Nobody knows how exactly Google decides a page ranking within its search engine result pages. Google uses thousands of hidden signals and algorithms for that. We only know a very few of them.
However, the keyword is a confirmed signal for the search engine ranking factor. You can find many proofs if you read some of Google’s documents like this-
Crawling and displaying a webpage in the search engine result page relevantly for the search queries is a highly complex process.
But, if we talk about the keyword signal alone, then Google will try to understand your content based on its keywords. After that, the same will be displayed on the search engine result pages for relevant queries.
So, now, if you’re creating content to attract traffic, then you must use the proper keywords that people are actually using to search for your topic.
Let’s understand this by an example-
So, according to the example, if you want to create content about cameras that are ideal for video blogging, you should use the keyword “best vlogging cameras” instead of just “blog cameras”.
According to the Google Database, people are Googling the term “best vlogging camera” instead of “blog cameras” as the keyword phrase to search for their camera needs for vlogging.
Why should you use Google Keyword Planner?
Many compact keyword research tools in the market can give you a complete SEO guide in one place. They can even provide the most relevant keyword ideas, link-building strategies, on-page and off-page SEO guides, and many more.
However, those services can be expensive, starting at around $100 per month, and may not be suitable for beginners or early-stage businesses.
On the other hand, Google Keyword Planner is entirely free and more than enough for serious online marketers. It provides the most accurate data because it is the world’s largest database and has a strong team behind it.
It only provides keyword data and does not perform website SEO audits, but it does an excellent job at what it does.
How to use Google Keyword Planner Properly?
Keyword Planner is a user-friendly tool that is very easy to understand. You can easily access this feature by creating a Google Ads account with your Gmail.
After creating a Google Ad account, go to “Tools >> Keyword Planner”. You will see two options.
- Discover new keywords.
- Get search volume and forecasts.
The first one is to find the best keyword idea for your content depending on search volume with year-over-year popularity changes.
The second one is to determine the search volume and forecast of particular keywords. This section is dedicated to advertisers.
The “Discover New Keywords” section is the best option for content creators who want to increase their organic traffic.
Conclusion
Google’s keyword planner tool is primarily intended for advertisers, but it also provides highly precise data to content creators. If you are a beginner or seeking a keyword tool that is both potent and user-friendly, the Google keyword planner is the ideal option for you.