Increasing SEO (search engine optimization) of your blog means increasing the visibility of your blog in search engines. Need more traffic? Then you should increase the SEO first. If you don’t know how to increase SEO, then don’t worry it just needs 6 steps.
There are definitely having hundreds of SEO factors that matters in the search ranking but, as your website is a “Blog” then, probably the main SEO factor is your written content (Textual and Images). So, if you are really very serious about blogging and SEO then, you need to focus on creating high quality contents rather than other SEO things such as linkbuilding and meta tags.
We never know that how exactly the Google and other major search engines rank a web content in search results. We roughly know that the Google uses more than 200 factors to evaluate the search ranking of a content. But, we know only a few. So, I think it’s not a good idea to spend a lot of time with SEO factors. Therefore, just focus on creating great and valuable contents which Google prefers. Still, you need to do some SEO steps for your blog to stay in the competition.
The Top Factors Of Blog SEO;
1. Using Keywords:
The keywords are also known as search terms. You need to use the keywords within some specific place on your blog content because, search engine uses the keywords to find a relevant content to the searchers. See some specific placement of keywords below. You can find the perfect match keywords of your blog contents by using the Google Adwords keyword planner. It’s free and very effective.
Placement of keywords:–
As per today’s search engine guideline, here are the ideal placement of keywords in your blog.
- Domain name: Well, keywords in domain name is actually not a serious issue! But, the considerable thing is that, search engines prefer proper content in a proper place. therefor, if your site name (domain name) is related to your main topic then you definitely own priority in search ranking.
- Page Name: You can use keywords as page name. That means page title.
- Site description: Search engine will know your site form your site description, so put keywords in site description.
- Post heading: Post title is first thing in a content which search engine catch. So select your keyword carefully for post title.
- Post body: Use keywords in your article body. Don’t use same keywords too much.
2. Relevant Articles:
It’s the most important factor of SEO especially when you are doing Blogging. As I said early in this article that blogs are mainly content rich website so, search engines like Google expect relevant and useful contents from your blog. For instance- a travel blog should contain travel related articles not the food related. Relevant contents will increase your search reputation, but on the other hand, irrelevant contents will decrease your search reputation to the search engines.
3. Writing Demanding Articles:
Well, there might be no relation between SEO factors and the demand of articles, but there is an indirect and huge effect. If your article is high on demand then you can probably make an impact of social media like Google plus. And, as per Google they do using Google plus signals to determine the search ranking of a content.
4. Linkbuilding:
Linkbuilding is the very popular factor of page rank and SEO (off-page SEO). If you able link your blog with other good and reputed (relevant) website then your page rank will increase magically. And, Google uses page rank to evaluate your search ranking.
But, here you need to remember that, if you try to manipulate
the Google page rank by building unnatural back links
then, your blog will not be shown on the first page of the Google search. Some time it might cause
removal
from Google search results.
You can increase your backlinks by creating high valuable contents that people like to hyperlink your contents in their website.
5. Social Media Engagement:
Here is no doubt that social media signals are one of the factors of search ranking. The signals coming from social media are used to determine the popularity of a content. Different people have different views on this that- a third party social media site may not let the Google to read their personal data. But, the Google is definitely using the data coming from Google plus as it’s Google’s own.
Not only that, your social media profile and your social updates will also be shown in the Google search results individually. .
6. Use Alt Image Tags:
Search engines are unable to read your visual contents so you need to use ”ALT” tags to say what your visual content is about. Always use the “ALT” tag of images. The form of the image tag is- <img src=”seabeach.PNG” alt=”Goa sea beach”>. Here the image of ALT tag of blogger
An image ALT tag of a relevant content can improve SEO of a blog.
So, create content that matter to your users. Once you able to deliver value, then search engines will also deliver a lot of organic traffic to your blog.
Updated on-
23/07/2015
March 18, 2013 @ 9:51 am
Excellent article. I am impressed with these useful and informative tips and tricks to increase traffic and awareness of a website and blog on web. I would recommend this blog to my friends so that they can also avail its benefits.
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