3 Important things to make your classified business successful.
Online classified business is a highly competitive business these days. There are many big brands out there on the internet like- gumtree, alaMaula, craigslist, etc. So, it is very hard to make your classified site successful in online classified community.
Most of the people are leaving this field without earning a decent online revenue after wasting their valuable time and money. So, making a strong business plan before starting your own classified business is important.
Most of the people are leaving this field without earning a decent online revenue after wasting their valuable time and money. So, making a strong business plan before starting your own classified business is important.
Three most important things to make a classified business successful:
No#1. Marketing: Classified business is totally depends on marketing. Some top classified companies (like- eBay) are spending millions of dollars on their marketing department to ensure their top position in classified market. Number of daily traffic of your classified site’s will depend on your marketing efforts.
Once you’ve generated huge number of traffic to your classified site, then your users will also get fast response to their ads.
Two type of classified marketing–
- Digital marketing: Business promotion through- internet, TV ads, Telemarketing, etc.
- Offline Marketing: Business promotion through- local and national news paper, magazine, banners, etc.
No#2. User Friendly: Number of ads of your site will depend on how fast a user can post an ad. More ads is equal to more foods for search engines and more organic traffic to your business.
Make your site user friendly by following things–
- Fast loading time.
- Simple but attractive design.
- Simple ad post form.
- All important links in home page.
- Easy payment gateways.
- Put easy reply options.
- Put related/comparing ads.
No#3. Uniqueness: There are thousands types of classified site presents on the internet. for example- some classified site are focusing on real estate, some are focusing on electronics, travelling, matrimony, etc. But, you should make your own.
For instance- OLX is a successful classified website where people can find their customer very fast. Now, if you are thinking that you can make online revenue easily by coping OLX’s business topic, then you’re wrong because- as OLX already is the best on that topic so, all the traffic will be moved to OLX.
So, you should choose a unique classified subject to avoid tough competition. Your success will also depend on your classified subject selection.
Happy business….
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